Raising your skill levels

There seems to haves been a recent trend in the gamification of learning and personal improvement. By that I mean more and more websites and apps related to improving yourself have taken an influence from gaming and role play.

The gain from any personal improvement has generally always been the improvement itself, eg getting fitter, learning a language or being more productive. Now however that doesn't seem to be enough, in our short attention span world where more and more things are competing for our valuable free time these services have had to resort to other means to keep our interest.

Most of these services now feature a combination of points and level based achievements. Some even have additional challenges and tasks to unlock and raise your profile. I'm not saying this is a bad thing, in fact its probably the opposite as they do manage to sustain your attention where you may otherwise had drifted away after the initial burst of interest has gone.

Health and fitness apps such as Map my ride, Strava or Fitocracy  are some of the most popular examples. These log your distance travelled (ran/walked/cycled etc), let you compare against others, set personal bests and compete in local challenges. 

Learning or lifestyle apps like Duolingo the popular language learning tool, or brain training apps like Lumosity offer a similar service. Here you can score points as you learn and level up as your knowledge grows.

Another category are the productivity apps like Todoist or Wunderlist. Both of which allow you to create and manage tasks lists. Again you are rewarded with points for logging in, creating or completing your tasks. 

Are these an example of our constant need for stimulus, or the advantage of smartphone culture and how it can improve our life experiences? Is it another example of our need for peer approval as we share these achievements on social media? Some think the opposite however, as the community aspect of these apps often help users stick with it or overcome challenges when their motivation is failing.  

Perhaps this is one of the main benefits over traditional go-it-alone self improvement. It can be the extra boost needed when struggling to go the extra distance or stick in for another lesson. Instead of the solitary run where it doesn't matter if you turn back early for home. Or stepping away from the learning zone to watch TV. Knowing you have a group behind you sharing advice, giving you praise on your achievements, or getting that next badge may be what you need to keep going.

What do you think? Are these useful tools of our smartphone world, or an example of our short attention spans? Have I missed any good examples of similar apps that make a difference in your life? Let me know in the comments. 

The great Gmail mistake

There's one common mistake that lots of small businesses and sole traders seem to make, and its one that can very easily be avoided.

It's a simple thing that can have a big impact on how people perceive your company. Are you seen as a reputable business or perhaps not quite so reliable or legitimate?

What gives your potential clients this impression of reliability or that you are someone doing it in their spare time?

It's your company email address

Potential clients may not even be conscious of the impression this gives them, but it may be one of the factors that makes them decide whether you are the person they want to do business with, or if they would rather go with another company as it appears more professional for some intangible reason.

All too often I have seen small businesses who use a @Gmail or @Hotmail email account. Quite often it's not just on their business card too, I know of one contractor who has well designed branded stationary, smart business cards and a body wrapped van, all big investments in a strong company brand but in my opinion let down by using an @Aol address. 

Maybe its just me but i think that these email addresses don't have the same impact as mail@yourcompanyname.com, which implies a level of permanence and stability not provided by the webmail alternative. 

Easy problem to solve

The sad thing is that this can only cost a few pounds to fix, probably less than the cheapest batch of internet business cards. Maybe people don't realise how inexpensive it is to register a domain name, only a few pounds a year. It may be that they think they only get a domain if they have a website hosted on it. Perhaps they think its something difficult which requires some IT knowledge, it's not. If you can fill in a form online you can buy a domain from one of the many domain registrars, the hardest part is often deciding on the domain name you want.

Most domain purchases include either small number of free mailboxes which then allow you to set up an info@, mail@, yourname@yourcomanyname.com etc, or a 'catch all' email account which will pick up any email sent to 'something'@yourcompanyname.com. You don't even need to have a computer at home, these emails can then be picked up on your phone, your iPad, anything with a mail app, although chances are most small businesses will have at least one PC for doing their paperwork on anyway.

Some domain registration packages may include the option to have a mini website, or landing page which lets you have an online presence even if you don't have the content for a proper website at this point. Quite often it's just a page with your company contact details, maybe a logo and a short description, but at least is means if someone does look for you online they can find out a bit of info. You can also then link any free listings (Google Places, Yell, Free Index etc) back to your site to boost the page ratings which helps with your online presence. 

So if you are starting off in business or looking to update your existing marketing material  have a quick look at your contact details. If you don't have your own domain take five minutes and go online now and get one. You wont regret it, it will make both you and your potential clients more confident in your business brand.